aspirin plus c kaufen adalat retard kaufen famvir 500mg tab tinidazole 500mg side effects dramamine 50 mg dosis levaquin 750 mg generic hoodia 2000 tr fluoxetine 10mg tablets bupropion 200 mg side effects cytotec 50 mcg chloramphenicol 250 maxalt 10 mg side effects zanaflex 10 mg advair 150 coupon ceftin 250 milligrams liv52 ds kaufen alternative drugs to avodart reglan kaufen sarafem natural alternative adalat retard preis ponstan 500 acido mefenamico que es minocin 100 mg septilin syrup 200ml doxycycline alternatives lyme procardia xl alternative strattera generic alternative prazosin alternatives maxalt lyo 10mg generika keppra tretinoin creme kaufen zoloft preisvergleich zovirax suspension ohne rezept hoodia gordonii online kaufen diltiazem er alternatives effexor alternatives anxiety xenical preis saw palmetto 2015 voltaren preisvergleich 120 finasterid online bestellen ohne rezept was bewirkt cialis bei frauen lioresal 10 mg prospect isoniazid 150 propranolol gel kaufen xenical ราคา 550 mestinon preis propecia preisvergleich flovent kaufen allopurinol 300 ohne rezept side effects of voveran sr 100 alternative zantac asacol 500 lexapro 10 mg anxiety alternative amoxicillin allergy dostinex online kaufen ersatz für yasminelle lariam in thailand kaufen best alternative to lexapro cialis wirkung bei frauen ersatz für yasminelle levaquin 500mg used tretinoin 500 mcg cialis wirkung bei frauen propecia 1mg preis lotensin 10 mg cena lotensin 10 mg robaxin 750 vs baclofen zocor 20 mg tablet serophene 50 mg pregnancy arava 101b Social Media: Where to Begin - Collins Group
Skagit Valley Hospital

Social Media: Where to Begin



Okay, you get it; social media is intriguing and may be useful for your organization. But where do you start? Deciding on your personal participation is different from an organization choosing how to enter this new brave world. Below is a sequence of steps to walk through with your organization before jumping headfirst.

1. Ask: What are you doing online currently, if anything? How are you organizing yourself online? Ensure that your quest for new territory online isn’t duplicating what has already been done.

Once you know where you are, decide where it is you want to be – what are you trying to accomplish with a social media presence? The best place to start this question is to look at your strategic, campaign, or communications plan. Within those plans are there goals you can address using social media? Perhaps your organization wants to reach out to the Millenials – focus on the goals other than revenue generation.

2. Identify: Who is in your immediate network? This is where you begin to segment your supporters by constituency. It’s different for everyone. Once you have identified these constituencies, decide what you need most from each one of them. Then flip the question: what are your supporters most interested in doing? The goal is to find that balance of offering interesting ways to be involved through social media in a way that your supporters can and want to do. Will they contact their congressional representative to advocate for health care? Will they become and recommended to their friends to become a fan of your organization on Facebook?

3. Examine: What is your current brand identity? What image is your organization projecting? If you currently have an online presence, ask yourself how that presence reflects your brand. If you are creating a new presence on social media, you will want to be clear as to what kind of image you want to portray. Then examine how that brand matches (or doesn’t) those of the supporters you are trying to reach.

4. Link: The next step is to begin! Begin integrating new social media tools within your existing activities such as event planning, meeting coordination, giving clubs, partner networks, etc. Create volunteer opportunities to increase involvement such as targeted advocacy efforts, forwarding emails and articles, and tagging pictures. Don’t forget to involve the supporters that are most interested in helping you succeed in this effort. Ask for help in expanding your online presence and tools for interaction

5. Track: Knowing whether social media is helping your organization requires you to evaluate and measure your efforts. This is important to ensure you are being efficient with your time and effective with your efforts. It takes time to get results, but begin looking at metrics such as response rates, number of actions taken by a supporter, number of subscribers/friends, and number of comments/posts. Determine what measurements work best to help meet your goal.

And have fun! Social networking is about creating relationships, sharing interests, and mobilizing action. For development professionals, that’s practically second nature! Enjoy the new frontier…


Like this post? Why not share it?


About the Author

Collins Team

Collins Team


Leave a Reply