levaquin 750 mg for uti glucophage sr 1000 mg proscar 2015 maxalt mlt 10 mg gibt es auch für frauen viagra doxycycline kaufen augmentin rezeptfrei kaufen femalefil (cialis für frauen) nolvadex alternative arimidex alternatives steroids preis cialis alternative singulair ginseng bei frauen phexin 500 dosage norvasc alternative brands hoodia kaufen österreich clomiphene 100mg side effects citalopram 30 mg preis alternativen zu blopress ajanta cialis apcalis - jelly 20mg plavix 75 kaufen eurax 10 cream 60gm ampicillin 250 mg vial ceftin 250 mg5ml viagra ersatz pflanzlich what is zenegra 100 amantadine 100 mg provera 20 mg tid retin-a cream alternatives arjuna 10 names natural alternative zyban naprosyn 500 uses retin a micro $50 off serophene 50 mg pregnancy levaquin 750 cost amoxicillin alternative over the counter alternative drugs to arimidex chloroquine 250mgproguanil 100mg robaxin 500mg tablets nootropil 1200 60 tabletek cena periactin 4mg tablets 100 trental 600 kaufen x20 erythromycin yasmin le bon 2015 cialis wirkung bei frauen advair 150 lithium alternatives in pregnancy bemo allegra preis lioresal 10 mg prospect zetia 10 mg fertomid tablet 100mg effexor alternatives anxiety blopress alternativen colospa 200 aspirin 25 mgdipyridamole 200 mg keppra 250 mg preis natural alternative to meclizine chloroquine 500 aspirin kaufen österreich hoodia kaufen österreich januvia 1006 trandate 200 mg side effects nolvadex 20 mg kaufen diflucan 200 mg tablet plendil alternative zovirax ersatz alternative topamax alternative norvasc aricept 10 mg Case Study: Using Social Media to Achieve Your Goals - Collins Group
Skagit Valley Hospital

Case Study: Using Social Media to Achieve Your Goals



Lara Littlefield’s posts last week laid out steps nonprofits can take before they begin using social media.  But have you ever wondered how your organization can actually use social media in a targeted way to achieve specific fundraising or other goals?

Here’s a great example for you.  Communities in Schools of Washington (CISWA) recently launched the Schools Can’t Do It Alone campaign  (http://schoolscantdoitalone.org). Scheduled to run throughout the summer, the campaign focuses on the following goals:  securing gifts from 250 new individual donors; raising awareness of CISWA statewide; and assessing how the organization can best use social media to drive both giving and awareness in the future.  CISWA is using a number of channels to get the word out about the campaign—their website and the websites of CIS local organizations around the state, Twitter, Facebook, and e-newsletters. CISWA board members have been encouraged to share the link in any way they prefer, as have the board members of CIS locals.

This campaign gave the organization a way to test the waters with some social media strategies, and to potentially attract new supporters with a minimal investment of staff time.  At the same time, the campaign has given board members some ready-made talking points when friends, colleagues, and families ask them about the work of Communities in Schools.

What I like about this campaign is that CISWA first identified what the organization needed (new donors and greater awareness), developed specific strategies to meet these needs by using and testing social media tools, and then set specific goals to determine whether the campaign and its strategies were successful. 

I encourage you to check out the link.  Anyone with additional questions may contact Chuck Tiernan, Development Director, Communities in Schools of Washington at chuck@ciswa.org.

Will any of these strategies work for you?  Do you have successful examples to share of using social media to drive awareness and/or fundraising?


Like this post? Why not share it?


About the Author

Kristin Barsness CFRE

Vice President

With a researcher’s eye for the important details, Kristin understands the intricacies of building strong donor relationships to meet your fundraising goals.


Leave a Reply