aciclovir tabletten ohne rezept cordarone 200 mg tabletas what is trimox 500 mg kamagra chewable 100 mg alternatives to zyrtec and claritin prograf 10 mg cipro 850 mg low cost alternative lexapro zantac 200 mg what is ciplox 250 mg used for nizoral kaufen herbal alternative to diamox actonel 500mg robaxin 1000 mg preis acai berry thin erythromycin 500 dosage tetracycline salbe kaufen glucophage sr 1000 mg imitrex 100 mg dosing biaxin xl 1000mg l-tryptophan alternative acai bowl alternative plavix 75 mg preisvergleich best alternative to lexapro is there a natural alternative to prilosec erythromycin salbe preis arava 20 mg pret zithromax 250 preis nimotop alternative hoodia gordonii apotheke preis colospa 200 caverta 50 mg kopen motilium 10 femara cd 6 10 brahmi wo kaufen requip modutab 8 mg preisvergleich voltaren preisvergleich 120 propecia kaufen ohne rezept soy isoflavones natural alternative to clomid finasteride 5 mg preis alternative orthotropics dipyridamole 100mg tablets micardis 20 mg price generika trental serophene 50 mg clomiphene citrate hydrochlorothiazide 50 mg aricept 10 mg side effects aspirin preise schweiz what is trimox 500 mg avapro 150 mg picture trental 400 preise alternatives to proventil inhaler actonel 500mg flagyl 400 kaufen duomox 500 cena protonix 20 mg vs 40 mg forzest 10mg price albenza 200 lincocin 10 flomax 500 lisinopril 20 mg h147 generika blopress was bewirkt cialis bei frauen apcalis kaufen atacand ersatzpräparat zenegra 100 dosage alternative ciprodex lisinopril 10 mg zestoretic 14cpr 20mg 12 5mg Case Study: Using Social Media to Achieve Your Goals - Collins Group
Skagit Valley Hospital

Case Study: Using Social Media to Achieve Your Goals



Lara Littlefield’s posts last week laid out steps nonprofits can take before they begin using social media.  But have you ever wondered how your organization can actually use social media in a targeted way to achieve specific fundraising or other goals?

Here’s a great example for you.  Communities in Schools of Washington (CISWA) recently launched the Schools Can’t Do It Alone campaign  ( Scheduled to run throughout the summer, the campaign focuses on the following goals:  securing gifts from 250 new individual donors; raising awareness of CISWA statewide; and assessing how the organization can best use social media to drive both giving and awareness in the future.  CISWA is using a number of channels to get the word out about the campaign—their website and the websites of CIS local organizations around the state, Twitter, Facebook, and e-newsletters. CISWA board members have been encouraged to share the link in any way they prefer, as have the board members of CIS locals.

This campaign gave the organization a way to test the waters with some social media strategies, and to potentially attract new supporters with a minimal investment of staff time.  At the same time, the campaign has given board members some ready-made talking points when friends, colleagues, and families ask them about the work of Communities in Schools.

What I like about this campaign is that CISWA first identified what the organization needed (new donors and greater awareness), developed specific strategies to meet these needs by using and testing social media tools, and then set specific goals to determine whether the campaign and its strategies were successful. 

I encourage you to check out the link.  Anyone with additional questions may contact Chuck Tiernan, Development Director, Communities in Schools of Washington at

Will any of these strategies work for you?  Do you have successful examples to share of using social media to drive awareness and/or fundraising?


Like this post? Why not share it?


About the Author

Kristin Barsness CFRE

Vice President

With a researcher’s eye for the important details, Kristin understands the intricacies of building strong donor relationships to meet your fundraising goals.


Leave a Reply