naprosyn 500 uses tamoxifen alternatives breast cancer zaditor coupon 2015 reglan kaufen levaquin alternative antibiotic ersatz für yasminelle l tryptophan kaufen actos plus metformin 15850 zovirax ersatz alternatives to lamictal for depression wirkt viagra bei frauen alternative for suhagra acyclovir 250 mg glycomet 850 mg side effects can i take 100 mg sominex sildenafil preis kaufen propranolol gel kaufen atacand ersatzpräparat preis zyprexa tinidazole 500mg side effects doxycycline preisvergleich celebrex pfizer preis zenegra 100 dosage arimidex preis schweiz alternatives to lamictal for depression cozaar 50mg price tamoxifen preis chloramphenicol 1000x side effects of starlix 120 mg para que sirve la atorlip 20 mg eurax cream x 100g maxalt lingua 10mg kaufen hoodia gordonii apotheke preis citalopram 30 mg preis penegra 100 nebenwirkungen alternative à l'atarax acivir 200 dt dosage kamagra 100mg oral jelly 5mg lamisil once kaufen penegra 100 side effects acts 20 zantac 500 amitriptyline 100mg side effects januvia 1006 zaditor coupon 2015 starlix 120 mg kullanımı flomax 350 mg natural alternative to fosamax ersatz für voltaren salbe what is zenegra 100 l-tryptophan alternative metformin rezeptfrei kaufen propecia ersatz alternative for suhagra trazodone 50 mg high nizagara 100 online chloramphenicol 250 bentyl 20 mg tablets accutane 20 mg dulcolax tabletten preis aspirin 10 mg zantac 500 dulcolax tabletten preis propecia für frauen geeignet relafen 1500 mg cefixime 50 mg dry syrup zithromax preisvergleich generika dutasterid actonel risedronate sodium 150 mg acai bowl alternative actos 2015 ersatz für yasminelle hoodia gordonii apotheke preis adalat 2015 april bemo allegra preis keppra 250 mg preis claritin alternative down comforter anafranil 50mg side effects preis allopurinol prilosec recall 2015 micardis generic alternative septilin syrup 200ml brahmi wo kaufen generika finasterid 5mg ceftin 250 milligrams singulair ersatz can i take 100 mg sominex diamox alternative avapro 150 mg picture vasotec 20 mg side effects ponstan 500 acido mefenamico topamax 150 mg What Do Peapods and Philanthropy Have in Common? - Collins Group
Skagit Valley Hospital

What Do Peapods and Philanthropy Have in Common?

by

divider

Peapod - Photo courtesy of cattypumkinhead, flickr.com

The role of social media in nonprofits is getting an enormous amount of attention these days. Without a doubt networking tools enable your organization to build a level of awareness previously unimaginable (and prohibitively expensive). However, just like the ability to “friend” hundreds of people in our personal lives can blur the boundaries of deep vs. casual relationships, too much focus on social media can risk shifting your efforts away from personal, face-to-face meetings with donors who have the capacity to further your mission and vision.  In other words, when it comes to the foundation of a strong development program, it still is – and will always be – about major gifts.

So what does it take to build a major gifts program that can create a strong foundation for operational sustainability or to prepare for a special campaign that will take your organization to the next level?  

Think peapods.  Yes, peapods.  Like a peapod, every successful major gifts program – regardless of the sector you serve – has several “P’s”:
 
Planning:  At the organizational level, donors want to know how you are thinking strategically about the future, what you’re thinking about, and why. They also want to see a business plan, based on realistic projections, that shows how you’ll pay for that future. Within your development department, sound annual and multi-year plans should map out the role fundraising will play in getting you there.
 
People:  You can’t build relationships without them! Professional staff creates a culture of philanthropy, holds or brokers relationships with donors, and choreographs ongoing stewardship that demonstrates accountability, transparency, and impact. Volunteer peers open doors, often step inside, and ask others to join them in the essential work of your mission.  
 
Policies:  Whether you’re setting investment strategy, clarifying the kinds of gifts you accept, protecting donor confidentiality, or determining who has access to prospect research, clear policies lend integrity to the relationships you are growing. Your board should craft them carefully and review them regularly. 

Procedures:  Like all relationships, those with donors and prospects are based on trust and follow-through. Clear processes to manage, track, prioritize, and monitor prospects ensure that you have the time to do what matters most: inform, listen, engage, and act.
 
Performance:  Developing a mature major gifts program takes time. Because the return on investment ultimately will be high, measuring success to sustain momentum during what is an ongoing journey requires both qualitative and quantitative evaluation and benchmarks.
 
Positioning:  Strong key messages bring your unique market niche and purpose to life. You’ll want to respond to a donor’s specific motivations and interests by sharing the many chapters of your organization’s story, simply and compellingly.
 
At the end (and beginning!) of each day, having the patience to build upon the relationship-based work you are already doing or are committed to start will create a base of loyal, engaged donors eager to partner with you and your dreams.

divider

Like this post? Why not share it?

divider

About the Author

Barb Maduell

Barb Maduell CFRE

Senior Consultant

With pithy advice and sensible solutions, Barb guides her clients through the cycle of best fundraising practices, coaching them to greater heights.

divider

Leave a Reply