fluoxetine 10mg tablets tadalafil generika 20mg baclofen 20 mg get you high plavix 75 mg preisvergleich propecia rezeptfrei kaufen allopurinol 300 ohne rezept natural alternative to differin shatavari kaufen schweiz xenical ราคา 550 x20 erythromycin l-tryptophan 220mg preis crestor januvia tabs 100mg septilin syrup 200ml pulmicort ersatz zanaflex 10 mg differin creme kaufen elocon alternatives what is ciplox 500mg used for any otc alternatives to flonase priligy dapoxetine kaufen aldactone 100mg side effects olanzapine 10 mg price alternative zu bupropion soy isoflavones natural alternative to clomid atacand plus preisvergleich propranolol gel kaufen xenical preis rogaine 5 preis alternative drugs to avodart ashwagandha rasayana kaufen lithium alternatives in pregnancy cardizem 100mg eurax cream x 100g januvia drug alternatives starlix 120 mg kullanımı desyrel 50 mg zararları propecia generika kaufen amoxicillin 1000mg preis kegunaan obat pletal 50 mg tetracycline salbe kaufen aspirin kaufen österreich rogaine 5 preis xenical preis glyset 50 lincocin jarabe 250 tadalis 20mg tablets awsm on alli 50 otc clomid alternative chloramphenicol kaufen apotheke safran kaufen saw palmetto wo kaufen vermox 500mg tapeworm cefixime 50 mg dry syrup wo kann ich clomid kaufen generika keppra alternatives to proventil inhaler cialis super active plus kaufen shatavari kaufen schweiz tenormin 100 mg side effects zetia 10 mg alli-mr fox-720p indocin 50 mg gout alternative zu blopress penegra fortiza 100 zestril 20 was bewirkt cialis bei frauen ampicillin-t kaufen ginseng bei frauen ampicillin 250 mg claritin down alternative nolvadex 20 mg kaufen aciclovir tabletten ohne rezept was bewirkt cialis bei frauen nitrofurantoin retard preis use of seroflo 250 ersatz für voltaren salbe alternative prevacid benadryl 10mg awsm on alli 50 casodex 28cpr riv 50mg preis crestor kamagra 100mg für frauen adaalat 7th may 2015 depakote 500 mg extended release cefadroxil 500 milligrams alternatives to avodart and flomax yasminelle generika schweiz dulcolax preis österreich toradol 50 mg claritin preis levitra ersatz What Do Peapods and Philanthropy Have in Common? - Collins Group
Skagit Valley Hospital

What Do Peapods and Philanthropy Have in Common?



Peapod - Photo courtesy of cattypumkinhead, flickr.com

The role of social media in nonprofits is getting an enormous amount of attention these days. Without a doubt networking tools enable your organization to build a level of awareness previously unimaginable (and prohibitively expensive). However, just like the ability to “friend” hundreds of people in our personal lives can blur the boundaries of deep vs. casual relationships, too much focus on social media can risk shifting your efforts away from personal, face-to-face meetings with donors who have the capacity to further your mission and vision.  In other words, when it comes to the foundation of a strong development program, it still is – and will always be – about major gifts.

So what does it take to build a major gifts program that can create a strong foundation for operational sustainability or to prepare for a special campaign that will take your organization to the next level?  

Think peapods.  Yes, peapods.  Like a peapod, every successful major gifts program – regardless of the sector you serve – has several “P’s”:
Planning:  At the organizational level, donors want to know how you are thinking strategically about the future, what you’re thinking about, and why. They also want to see a business plan, based on realistic projections, that shows how you’ll pay for that future. Within your development department, sound annual and multi-year plans should map out the role fundraising will play in getting you there.
People:  You can’t build relationships without them! Professional staff creates a culture of philanthropy, holds or brokers relationships with donors, and choreographs ongoing stewardship that demonstrates accountability, transparency, and impact. Volunteer peers open doors, often step inside, and ask others to join them in the essential work of your mission.  
Policies:  Whether you’re setting investment strategy, clarifying the kinds of gifts you accept, protecting donor confidentiality, or determining who has access to prospect research, clear policies lend integrity to the relationships you are growing. Your board should craft them carefully and review them regularly. 

Procedures:  Like all relationships, those with donors and prospects are based on trust and follow-through. Clear processes to manage, track, prioritize, and monitor prospects ensure that you have the time to do what matters most: inform, listen, engage, and act.
Performance:  Developing a mature major gifts program takes time. Because the return on investment ultimately will be high, measuring success to sustain momentum during what is an ongoing journey requires both qualitative and quantitative evaluation and benchmarks.
Positioning:  Strong key messages bring your unique market niche and purpose to life. You’ll want to respond to a donor’s specific motivations and interests by sharing the many chapters of your organization’s story, simply and compellingly.
At the end (and beginning!) of each day, having the patience to build upon the relationship-based work you are already doing or are committed to start will create a base of loyal, engaged donors eager to partner with you and your dreams.


Like this post? Why not share it?


About the Author

Barb Maduell

Barb Maduell CFRE

Senior Consultant

With pithy advice and sensible solutions, Barb guides her clients through the cycle of best fundraising practices, coaching them to greater heights.


Leave a Reply