As we all know, the nonprofit sector saw a significant decline in corporate gifts in 2009. At the moment, the corporate focus taking shape for 2010 remains on creative strategies and partnerships with the nonprofit sector which link to a business’s focus, builds customer interest and loyalty, and helps recruit and retain employees. In addition to researching and continuing to engage in discussions with your current (and prospective) corporate partners, here are a few links that offer good reading and background information.

This article published a few days ago by MSNBC.com outlines corporate giving priorities and strategies in 2010.

The website for the Committee Encouraging Corporate Philanthropy, a membership organization for CEOs, includes links to a number of articles and surveys, which provide a window into how large corporations are approaching corporate giving now.

A survey of Chicago businesses detailed in The Huffington Post is predicting a strong year for corporate giving.

The Foundation Center is always a good resource.  Check out the Center’s topical resource list for corporate philanthropy in the arts.

Filed under: Major Gifts, Trends by Kristin Barsness on January 20, 2010