Iron Roosters
Loathe to be branded as “iron roosters”—birds so miserly they refuse to part with a single feather—and facing a requirement to publish corporate social responsibility reports if shares are traded on specific exchanges, some of China’s largest corporations are experimenting with philanthropy as a way to polish their leadership credentials and reputation.
Check out the article here: http://www.nytimes.com/2009/09/23/business/global/23donate.html?scp=8&sq=philanthropy&st=Search
It will be very interesting to see how the microfinance efforts proceed.
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