zyban 150 mg 60 bemo allegra preis cefadroxil 500 milligrams side effects of voveran sr 100 serevent diskus 60 einzeln p preisvergleich revatio 20 mg for erectile dysfunction myambutol 500 orthomol immun ohne rezept side effects of voveran sr 100 levitra ersatz saw palmetto 2015 keflex allergy alternative nizoral tabletten ohne rezept ponstel 250 dosage lamisil 50g caverta 100 usage alternative zu blopress alternative amoxicillin allergy menosan 100ml best alternative bystolic parlodel 10 mg chloroquine rezeptfrei kaufen relafen 750 side effects kamagra gold 100mg info flagyl 500 kaufen clonidine kaufen ohne rezept strattera 100 mg side effects acyclovir 200 mg twice daily atacand ersatzpräparat lioresal preis schweiz nolvadex 10mg pct ceftin 250 mg5ml cialis wirkung bei frauen glyset 50 gibt es auch für frauen viagra levitra preise schweiz kamagra gold 100mg opinie luvox 50 mg tablets lamisil 50g amoxicillin alternative over the counter bupropion sr 150 erythromycin 500mg price natural alternative to sarafem doxycycline alternatives lyme phexin 500 dosage adalat june 14 2015 tinidazole 500mg100ml ashwagandha 10 uses erythromycin bs 500 mg phexin 500 mg used for ciprofloxacin 500 dan urispas 200 robaxin 500mg tablets advair 150 myambutol 500 zerit 20 mg l-tryptophan alternative aspirin alternative drugs yasmin online kaufen cipro 850 mg ampicillin 250 mg over counter alternative nexium nimotop alternative saw palmetto wo kaufen myambutol 500 nootropil 1200 pret propecia preisvergleich alternative to topamax for seizures paxil lawsuit 2015 lexapro 10 mg anxiety forzest 10mg price celexa kaufen serevent dosieraerosol preis forzest wo kaufen claritin alternative medicine over the counter cipro alternative pulmicort ersatz rumalaya gel kaufen claritin alternative down comforter günstige alternative propecia depakote 250 mg uses prometrium 100 mg during pregnancy feldene d 20mg flagyl 1000 mg bid tamoxifen natural alternatives generika apotheke silagra trazodone alternatives insomnia what is acivir 200 dt for plavix 75 kaufen propranolol 20 mg tab acyclovir 250 mg orthomol immun ohne rezept nitrofurantoin retard preis minocycline 50 generika blopress ponstel 250 mg capsules cefixime 200mg dosage isoniazid 150 plavix 75 kaufen zyrtec tropfen preis pyridium 200 mg cost benadryl 10mg elavil 10mg side effects tadalafil 20 mg online adler ortho kaufen alternative for suhagra levaquin 500mg used zerit 20 mg depo provera preisvergleich diltiazem er alternatives zyvoxid 600mg preis atarax ohne rezept kaufen arava 101b citalopram 30 mg preis alternative to amlodipine aka norvasc amoxicillin alternative over the counter Don't Overlook the Women - Collins Group
Skagit Valley Hospital

Don’t Overlook the Women



This is counsel I always provide to my clients.  Too often when crafting donor cultivation, solicitation, and stewardship strategies, nonprofits focus on the husband, brother, uncle, or father.  When the wife, sister, aunt, or mother is considered, it is usually as a secondary player or one who can “work behind the scenes” to help forward a gift.

Despite what our on-the-ground experience and common sense as fundraisers may tell us, to-date there has been little if any published research documenting gender differences in philanthropy.  A new report published by the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University last month confirms that, once factors such as income and education are controlled for, women are not only more likely to give to charity than men, they’re likely to give more when they do.  This holds true across all income levels but one.

As fundraisers, we are well aware that women live longer than men, and I would wager that every one of us has worked not only with women philanthropists, but couples for whom the woman’s perspective drives charitable decisions. In all-female colleges, of which I am a graduate, there is a keen sensibility that women will likely outlive their male partners by years if not decades, inheriting—and likely controlling—all of the assets accrued during their marriage(s).  By virtue of their longer life spans and growing earning power, women also accumulate their own assets as well as inheriting and controlling wealth from extended family members (grandparents, aunts and uncles, parents, cousins, siblings, and sometimes daughters and sons).

Think about it.  A constituency that makes up at least half the population in younger cohorts—and increases to well over half in older cohorts.  A constituency more inclined to give, and to give more at virtually every income level.  A constituency whose educational level and earning power increases each decade.  Sounds like a fundraiser’s dream to me.


Like this post? Why not share it?


About the Author

Kristin Barsness CFRE

Vice President

With a researcher’s eye for the important details, Kristin understands the intricacies of building strong donor relationships to meet your fundraising goals.


Leave a Reply