erythromycin 500 dosage alternative zu blopress kamagra gold 100mg info any otc alternatives to flonase aspirin kaufen österreich premarin 250 colchicine 1mg kaufen depakote 250 mg uses voltaren gel preis schweiz alternative promethazine augmentin rezeptfrei kaufen viagra ersatz pflanzlich effexor kaufen alternative zu blopress levaquin 750 cost yasmin pille kaufen lisinopril 20 mg h147 restoril 50 mg cheap alternative to levitra biaxin xl 1000mg imitrex 100 mg dosing tenormin 50 mg price inderal 40 kaufen alli-mr fox-720p alternative medicines to methotrexate prevacid alternative for infants triamterene hydrochlorothiazide 75 50 zithromax 250 preis pletal 100 mg price torsemide usp 10 mg plavix 75 mg preisvergleich viagra alternative at walmart silagra preisvergleich orthomol vital m für frauen alternative asset alliance alternative to topamax for seizures celexa 10mg side effects natural alternative to procrit alternative orthotropics alternative to flagyl for c diff lamisil once kaufen effexor ohne rezept kaufen phexin 500 mg used for procardia xl alternative alternative drugs to lithium nexium kaufen preis metformin 500mg twice a day nootropil 200 claritin alternative medicine tretinoin creme kaufen zoloft preisvergleich citalopram bei frauen alternative ortho tri cyclen lo cardura 4 mg 20 tablet zyban 50 mg serophene 50 mg clomiphene citrate gta v online geld kaufen glycomet 850 mg side effects voltaren preis schweiz abilify online kaufen caverta 100 usage starlix 120 mg kullanımı inderal kaufen online citalopram 10mg kaufen ponstan 500 usa shatavari kaufen schweiz glycomet 500 mg tablets alternative zu micardis sildenafil preis kaufen citalopram alternative names baclofen 10mg tab safran kaufen safran kaufen preis zyprexa robaxin 750 vs baclofen adalat june 14 2015 glycomet 850 mg side effects ciprobay saft 5 preis trental 400 preise levaquin 500mg used saw palmetto 450 mg dosage dulcolax ersatz l-tryptophan 220mg natural alternatives to remeron viagra alternative at walmart maxalt 10 preis januvia 100mg tofranil 50 mg efectos secundarios hydrochlorothiazide 50 mg retin-a kaufen propranolol gel kaufen procardia xl alternative Timing Really is Everything - Collins Group
Skagit Valley Hospital

Timing Really is Everything

by

divider

Conventional wisdom suggests we communicate with our clients and constituents during the work hours—after all, when are we more glued to our computers than between 9 and 5?  According to new research from Hubspot, a marketing firm based out of Boston, we’re doing it all wrong.  Here are some surprising results on how to best talk to your Twitter followers, Facebook friends, and email and blog subscribers.

Twitter:

  • Tweet late in the day and late in the week
  • Think about followers in the Eastern time zone—50% of tweets originate from the East Coast
  • Tweet as often as possible—followers are used to a barrage of info, and if they don’t like what they see they’ll just skip that tweet
  • Have you heard about www.tweetwhen.com?  If you plug in your Twitter handle you’ll get a neat graph showing your most retweetable days and times

Facebook:

  • Post on weekends—many employers block Facebook at work, so you’ll have a more captive audience on the weekend
  • Don’t overwhelm your fans!  Posting every other day is best
  • Update your pages around midday—your followers will cruise their Facebooks over their lunch hours

Email:

  • Did you know 80% of people don’t have separate personal and work inboxes?
  • Email open rates are highest on the weekend, when people have more time to pore over emails
  • Open rates are also high early in the morning—who doesn’t prefer sifting through email when armed with coffee and a bagel?
  • Don’t be afraid of unsubscribers: you didn’t want them anyway!
  • Take the time to woo your new subscribers with a personal email welcoming them to your list—they’ll appreciate it and stick around longer

Blogging:

  • Blog early in the morning (around 6am) or mid-morning (around 10am)—most people read blogs when they sit down for coffee or lunch
  • Consider a blog survey to find out when people read your blog and what they’d like to read more about—they’ll appreciate being asked, and you’ll get some really valuable feedback
  • Blog more–there’s no benefit to blogging less often

In case you’re having a panic attack about having to wake up at 6am to post your blogs each day, fear not!  You can schedule your communications ahead of time so they hit your subscribers at exactly the time they’ll be likeliest to read it.

If you’d like to view the full Hubspot webinar, you can check it out here.

In sum, and against everything I thought I knew about web timing: “Tweet late, Facebook on weekends, email early, blog around lunchtime.”

divider

Like this post? Why not share it?

divider

About the Author

Blair Feehan

Blair Feehan

Marketing and Project Associate

Blair translates her off-air talents as a theatrical stage manager into project management at Collins, where she helps keep her clients and co-workers focused on the finish line.

divider

Leave a Reply