8020 reglan terramycin 100 dosage proscar 100 preis reglan kaufen snovitra 20 nebenwirkungen nizoral kaufen alternative norvasc septilin syrup 200ml hyzaar 50 side effects vytorin 10 40 price metformin 850 mg kaufen zenegra-md 100 mg nedir herbal alternatives to antabuse dulcolax dragees alternative lisinopril 20125 vermox 200mg natural alternative to procrit ashwagandha rasayana kaufen lioresal 25 mg preis natural alternative to fosamax pulmicort topinasal ohne rezept levaquin 500mg used side effects of starlix 120 mg natural alternative aldactone penegra 100 nebenwirkungen aspirin 25 mgdipyridamole 200 mg clonidine 100 mcg ersatz für yasminelle aldactone 100mg side effects lioresal kaufen homeopathic alternative paxil caverta 50 mg kopen benfotiamine 200mg preis amoxicillin 750 anafranil preis topamax 150 mg xenical preisvergleich angebote provera 20 mg tid preis allopurinol elavil 50 mg for sleep gta v geld kaufen playstation store baclofen 500 mg ersatz für celebrex ditropan kaufen kamagra gold 100mg opinie lithium ionen akku ersatzschaltbild lithium ionen akku ersatzschaltbild energizer ultimate lithium kaufen vermox 500mg tapeworm atacand plus 1612 5 preis avodart alternatives prostate awsm on alli 50 alternative prednisone tamoxifen alternatives breast cancer tamoxifen alternatives breast cancer adalat retard kaufen parlodel 10 mg etodolac 500 mg price betnovate skin cream 20g dramamine 50 mg dosis alternative to flagyl for trichomonas cardura 4 mg 20 tablet liv 52 preis bupropion preis preis alli kapseln crestor 10mg metoclopramide 10 mg cost allopurinol 100 milligrams preis crestor glycomet 500 mg tablets unisom 50 mg side effects rhinocort 100 alternative asset alliance mevacor 10 mg nexium mups 20mg 90 stück chloroquine 250mgproguanil 100mg any otc alternatives to flonase avodart alternatives prostate safe alternative to lamisil natural alternative to inderal lioresal kaufen alternativen zu atacand lithium polymer akku kaufen ginseng bei frauen ventolin salbutamol kaufen arava 20 mg pret evista generika natural alternative to cytotec metformin 1000mg tab her sodium diclofenac alternative roxithromycin preis procardia 10 prasugrel levitra ohne rezept lioresal preis schweiz alternative allo zovirax cymbalta 10mg dosage tamoxifen 10mg vs 20mg septilin syrup 200ml blopress alternativen alternatives to lamictal for depression serevent diskus 50 mcg price nitrofurantoin retard preis dilantin 50 mg side effects aciclovir lippenherpescreme preis vytorin 10 80 fda serophene 50 mg pregnancy ampicillin 250 mg adalat june 14 2015 bactrim alternative treatment trazodone 150 mg high cozaar 50 mg tablet price alternative to allopurinol for gout aspirin effect generika natural alternative zyban acyclovir 250 mg Major Gifts Best Practices - Collins Group
Skagit Valley Hospital

Major Gifts Best Practices

by

divider

During the past several weeks, two nonprofits have shared with us some “big wins” with their emerging major gifts programs. One of these groups is a performing arts organization located in a major metropolitan area; the other serves vulnerable children and families across a largely rural state. Despite the differences in their service areas, missions, and sizes, the similarities in these nonprofits’ experiences are striking – and both are proving that best practices are, in fact, the best practices. If you are planning to launch a major gifts program, or if you are struggling with same, or if you are simply humming along, please read on and be inspired by what these groups can teach us by their example.

Fundraising is a team sport: In each case, staff and volunteers are working together for the first time to further develop relationships with prospective donors. This did not come naturally or easily to most of the players and, as with any team sport, clarity around roles and expectations has been an essential ingredient for their success. While many of us struggle over who should take the lead in developing cultivation strategies and initiating contact with major donor prospects, these groups have been successful because key staff members have stepped up to lead the way. By scheduling meetings and then inviting one board member or another to join them, staff members have created specific opportunities for volunteers to try out their ambassadorial roles, get familiar with the cultivation process, and develop more confidence in their ability to influence potential donors.

Challenge and matching gifts can motivate volunteers too: In one case, a major donor offered to match the first year amount of five new five-year pledges in the mid five-figures (this is otherwise known as “the rule of fives!”). The not-so-surprising effect of this matching gift, however, was that it provided a spark to the board to get out and visit with top prospects. Several board members themselves participated in the matching gift opportunity and, in turn, asked others to join them. Without the motivation of the match, it would have been much more challenging for board and staff members to get out the door, give generously, and ask others to invest.

People want to know what you hope they will give: There is a perennial discussion in our field about the pros and cons of asking someone for a specific amount. Yes, I know of examples where a donor was never asked for a gift but unexpectedly committed a gift that was beyond a nonprofit’s wildest dreams. For sophisticated and experienced philanthropists, being asked for an amount can be off-putting. They often convey, “Let me know what your needs are and I’ll let you know what I can do.” However, most of us don’t think of ourselves as “major donors” and appreciate having a sense of what level of gift will really make a difference. Often, we want to know what others are doing and how we’ll be recognized. Of course, this all assumes that you are asking for gifts in person and tailoring your request to what you’ve learned of the prospect’s interests!

If you want to inspire your donors, motivate your volunteers (and staff), and realize greater fundraising results, revisit and dust off these and other best practices in major gifts fundraising. If these two groups are any example, you’ll be pleasantly surprised by donors at all levels stepping up to new levels of support and engagement with your organization.

divider

Like this post? Why not share it?

divider

About the Author

Kate Roosevelt

Kate Roosevelt CFRE

Executive Vice President

Kate’s clients love her non-nonsense, yet flexible manner. She’ll tell it like it is, but will always go the extra mile to ensure her clients realize their goals.

divider

One Response

  1. Julia Maywald says:

    Kate,

    Thanks for these great reminders. We try to complicate things when we really just need to utilize best practices!

divider

Leave a Reply