ponstan 500 usa femara 10 year study alternative allo zovirax alternative to omnicef proscar 100 preis diamox tabletten kaufen desyrel 50 mg zararları natural clonidine alternative günstige alternative propecia glycomet 850 mg side effects relafen 1500 mg natural alternative aldactone natural alternative to differin liv52 ds kaufen preis cialis 20mg 12 stück alternative zu blopress zantac 500 trazodone 50 mg high nootropil 1200 60 tabletek cena hoodia 2000 tr hydrochlorothiazide 50 mg dosage benzac kaufen plendil alternative cefadroxil 500 milligrams preis amoxicillin 750 griseofulvin 500mg preis acai berry thin que es minocin 100 mg imitrex 100 mg dosing rumalaya gel kaufen requip modutab 8 mg preisvergleich provera alternative alternative medicine for minocycline over the counter alternative to imitrex was bewirkt cialis bei frauen ginette 75018 penegra 100 side effects cipro 850 mg actos plus metformin 15850 hydrochlorothiazide 50 mg flagyl ohne rezept kaufen canon imageprograf 6100 actos plus metformin 15850 voveran 50 tablet diamox 250 mg dosage alternative für ventolin metoclopramide 10 mg espanol mestinon preis levitra preise schweiz prednisone 20 mg cost danazol 10mg tofranil 10 mg diovan 160 mg preis alli alternative uk atacand plus 1612 5 preis flagyl alternative for bv zantac 50 avapro 500 mg vytorin 10 80 fda wo kann ich clomid kaufen erythromycin bs 500 mg alternative to amlodipine aka norvasc dulcolax tabletten preis penegra express 50 side effects alternative prednisone vasotec 20 mg side effects keflex 2505ml citalopram alternative names zovirax suspension ohne rezept viagra preisvergleich alternative zantac exelon 1 5 mg preis crestor preisvergleich augmentin 250 mg tablets amitriptyline 100mg side effects depakote 1000 actonel 35 mg kaufen probalance 7310 preis ersatz für ciprofloxacin levaquin 750 cost ampicillin 500mg 4 times a day urispas 200 dosage unisom 50 mg side effects propecia generika rezeptfrei lioresal 10 mg prospect use of seroflo 250 ventolin kaufen online ciprobay 500 kaufen ohne rezept ciprobay saft 5 preis rumalaya gel kaufen vermox 500mg tapeworm what is zenegra 100 Major Gifts Best Practices - Collins Group
Skagit Valley Hospital

Major Gifts Best Practices



During the past several weeks, two nonprofits have shared with us some “big wins” with their emerging major gifts programs. One of these groups is a performing arts organization located in a major metropolitan area; the other serves vulnerable children and families across a largely rural state. Despite the differences in their service areas, missions, and sizes, the similarities in these nonprofits’ experiences are striking – and both are proving that best practices are, in fact, the best practices. If you are planning to launch a major gifts program, or if you are struggling with same, or if you are simply humming along, please read on and be inspired by what these groups can teach us by their example.

Fundraising is a team sport: In each case, staff and volunteers are working together for the first time to further develop relationships with prospective donors. This did not come naturally or easily to most of the players and, as with any team sport, clarity around roles and expectations has been an essential ingredient for their success. While many of us struggle over who should take the lead in developing cultivation strategies and initiating contact with major donor prospects, these groups have been successful because key staff members have stepped up to lead the way. By scheduling meetings and then inviting one board member or another to join them, staff members have created specific opportunities for volunteers to try out their ambassadorial roles, get familiar with the cultivation process, and develop more confidence in their ability to influence potential donors.

Challenge and matching gifts can motivate volunteers too: In one case, a major donor offered to match the first year amount of five new five-year pledges in the mid five-figures (this is otherwise known as “the rule of fives!”). The not-so-surprising effect of this matching gift, however, was that it provided a spark to the board to get out and visit with top prospects. Several board members themselves participated in the matching gift opportunity and, in turn, asked others to join them. Without the motivation of the match, it would have been much more challenging for board and staff members to get out the door, give generously, and ask others to invest.

People want to know what you hope they will give: There is a perennial discussion in our field about the pros and cons of asking someone for a specific amount. Yes, I know of examples where a donor was never asked for a gift but unexpectedly committed a gift that was beyond a nonprofit’s wildest dreams. For sophisticated and experienced philanthropists, being asked for an amount can be off-putting. They often convey, “Let me know what your needs are and I’ll let you know what I can do.” However, most of us don’t think of ourselves as “major donors” and appreciate having a sense of what level of gift will really make a difference. Often, we want to know what others are doing and how we’ll be recognized. Of course, this all assumes that you are asking for gifts in person and tailoring your request to what you’ve learned of the prospect’s interests!

If you want to inspire your donors, motivate your volunteers (and staff), and realize greater fundraising results, revisit and dust off these and other best practices in major gifts fundraising. If these two groups are any example, you’ll be pleasantly surprised by donors at all levels stepping up to new levels of support and engagement with your organization.


Like this post? Why not share it?


About the Author

Kate Roosevelt

Kate Roosevelt CFRE

Executive Vice President

Kate’s clients love her non-nonsense, yet flexible manner. She’ll tell it like it is, but will always go the extra mile to ensure her clients realize their goals.


One Response

  1. Julia Maywald says:


    Thanks for these great reminders. We try to complicate things when we really just need to utilize best practices!


Leave a Reply