TCG January eNews
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Nonprofit Communications Trends Report Released
This week Nonprofit Marketing Guide.com released their 2011 Nonprofit Communications Trends Report. The report features 780 nonprofit organizations (mostly small to medium-sized groups) responding to questions regarding their marketing plans, the value and frequency of use for a number of communications tools, and what they are most excited/scared about as they enter the new year. [...]
What’s Growing in 2011? Donor Advised Funds.
Donor advised funds have become a key tool for many philanthropists, whether established through a community foundation, national organization, or other institution. In fact, despite the recession, DAFs were the fastest growing giving vehicle in 2009, and are projected to continue to grow in 2011 and beyond. While the value of DAF assets fell in 2008 [...]
Network For Good Release Study Results for Online Giving
Today, Network for Good released a landmark study of $381 million in online giving, including 3.6 million gifts to 66,470 different nonprofits from 2003-2009. Some highlights of the study include: Just as the strength of the donor-nonprofit relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention, and [...]
Is Charitable Giving Back on the Rise?
When Giving USA reported last summer that overall giving had decreased in 2009, many wondered how long this trend would continue and how philanthropy will be affected during the long, slow recovery period. Last week Guidestar shared encouraging results from its November 2010 Fundraising Survey. The survey shows more organizations are reporting increased contributions for [...]
Year-End is Looking Bright for Nonprofits
After surviving Portland’s not-quite-a-bombing of the Christmas tree lighting in Pioneer Courthouse Square this past weekend, I am feeling extra thankful for just about everything. There’s nothing like an almost near-death experience to make a person appreciate the good in life. Taking that into account, though, it really does seem as if things are looking [...]
Don’t Overlook the Women
This is counsel I always provide to my clients. Too often when crafting donor cultivation, solicitation, and stewardship strategies, nonprofits focus on the husband, brother, uncle, or father. When the wife, sister, aunt, or mother is considered, it is usually as a secondary player or one who can “work behind the scenes” to help forward [...]
Update: Kitty Kam Experience
In July of this year, I featured a blog post about the Idaho Humane Society’s new technology to allow animal enthusiasts (and potential adopters) to interact with kittens in the Society’s playroom from the comfort of their own homes (or, let’s face it, offices). At the time, we posed the question about what impact this [...]
Leaning Back into the Future
Nearly every day I receive an e-newsletter or two that includes ideas for two “hot” nonprofit topics: “How to connect with younger donors” or “How to engage board members.” While these topics don’t naturally seem to intersect, a story recently shared at the AFP-WA Major Gifts Symposium got me thinking about how they might. Drawing on [...]
Inspiration in Idaho
“This is the new normal,” said keynote speaker Kim Klein. “We are not in crisis. Crises end. This is what we’ve got.” Nationally known speaker, consultant, and author (most recently of Fundraising in Unreliable Times) Kim Klein kicked off the morning with her trademark humor and plain-spokenness. She reminded the 300 attendees here at the [...]
