As a nonprofit executive or fundraiser, every conference you’ve attended in the last two to three years has undoubtedly included sessions on social media, web 2.0, or fundraising via your website or email appeals. In these sessions you have been encouraged to establish an online presence for your organization as part of a comprehensive communication [...]
As a fundraising professional, you know how important it is to meet your donors and supporters where they’re spending their time. In this case, it’s online – even when they’re on the go: A recent study conducted by comScore revealed that, as of January 2010, over 30 percent of smartphone users are accessing social networking [...]
You’ve heard it all before. The internet and, more specifically, social media are changing the way that we communicate. You’ve probably read a blog (maybe even this one) that encouraged the use of new technology to reach out to those elusive Gen X and Y-ers to “meet them where they are.” A recent article released [...]
Lara Littlefield’s posts last week laid out steps nonprofits can take before they begin using social media. But have you ever wondered how your organization can actually use social media in a targeted way to achieve specific fundraising or other goals? Here’s a great example for you. Communities in Schools of Washington (CISWA) recently launched [...]
Okay, you get it; social media is intriguing and may be useful for your organization. But where do you start? Deciding on your personal participation is different from an organization choosing how to enter this new brave world. Below is a sequence of steps to walk through with your organization before jumping headfirst. 1. Ask: [...]
It’s true, at every training and conference these days, there is something about harnessing the energy of social media for your organization. Chances are though, if you are reading this, you are at least dabbling in the virtual world and are perhaps looking for reasons that it may be beneficial to your respective missions. The [...]
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