parlodel 10 mg propranolol 20 mg tab alternative to omnicef dulcolax alternativen natural alternatives to remeron cefadroxil 500 mg cost casodex 50 mg preis accutane 100mg albenza 200 pulmicort ersatz prazosin alternatives jelly viagra kaufen roxithromycin preis hydrea 500 mg caps 100 chloroquine rezeptfrei kaufen fluoxetine online kaufen tulasi 50 days centers alternative zu kamagra celexa kaufen evista 10 mg alternative zu trental glucotrol xl 10mg lotensin 20 mg price brahmi comedy 2009 orthomol vital m für frauen alli-mr fox-720p vermox ohne rezept bestellen allegra generic alternative furosemide kaufen eurax 10 cream 60gm alternative à l'atarax low cost alternative lexapro atarax ohne rezept kaufen allopurinol alternative medicine metformin rezeptfrei kaufen allopurinol alternative medicine preis alli kapseln natural alternative to coreg silagra 50 mg cipla flagyl alternative for bv minocin kaufen chloroquine rezeptfrei kaufen propranolol 10 mg para que sirve lisinopril 20 mg h147 orthomol immun ohne rezept alternative to allopurinol for gout prednisone alternative norvasc alternative brands how to use fertomid 50 mg yasmin online kaufen natural alternative to differin levothroid 100 mcg casodex 150 mg dulcolax dragees alternative clomiphene citrate 50 mg x50 bystolic alternative drugs diflucan preis alternative medicines to methotrexate betapace alternatives strattera 100 mg side effects saw palmetto alternative ventolin 108 mcg lioresal 10 mg preis diflucan preis efexor generika acai frucht kaufen norvasc alternative brands atacand ersatzpräparat adaalat 7th may 2015 casodex 50 mg price dulcolax dragees alternative aspirin 500 mg bayer hydrochlorothiazide 50 mg dosage cymbalta 120 viagra bei frauen schwangerschaft diamox alternative motilium 10mg used for natural alternatives to nolvadex lisinopril 10 mg images alternative to doxycycline for lyme disease alternative to keppra epilepsy septilin tablets 100 advair 150 flagyl ohne rezept kaufen maxalt mlt 10 mg alternative uses for lisinopril albenza 200 mg price levitra 10 mg kaufen roxithromycin 300 mg preis tadalafil generika 20mg duomox 500 cena tinidazole 500mg100ml Social Media: Where to Begin - Collins Group
Skagit Valley Hospital

Social Media: Where to Begin

by

divider

Okay, you get it; social media is intriguing and may be useful for your organization. But where do you start? Deciding on your personal participation is different from an organization choosing how to enter this new brave world. Below is a sequence of steps to walk through with your organization before jumping headfirst.

1. Ask: What are you doing online currently, if anything? How are you organizing yourself online? Ensure that your quest for new territory online isn’t duplicating what has already been done.

Once you know where you are, decide where it is you want to be – what are you trying to accomplish with a social media presence? The best place to start this question is to look at your strategic, campaign, or communications plan. Within those plans are there goals you can address using social media? Perhaps your organization wants to reach out to the Millenials – focus on the goals other than revenue generation.

2. Identify: Who is in your immediate network? This is where you begin to segment your supporters by constituency. It’s different for everyone. Once you have identified these constituencies, decide what you need most from each one of them. Then flip the question: what are your supporters most interested in doing? The goal is to find that balance of offering interesting ways to be involved through social media in a way that your supporters can and want to do. Will they contact their congressional representative to advocate for health care? Will they become and recommended to their friends to become a fan of your organization on Facebook?

3. Examine: What is your current brand identity? What image is your organization projecting? If you currently have an online presence, ask yourself how that presence reflects your brand. If you are creating a new presence on social media, you will want to be clear as to what kind of image you want to portray. Then examine how that brand matches (or doesn’t) those of the supporters you are trying to reach.

4. Link: The next step is to begin! Begin integrating new social media tools within your existing activities such as event planning, meeting coordination, giving clubs, partner networks, etc. Create volunteer opportunities to increase involvement such as targeted advocacy efforts, forwarding emails and articles, and tagging pictures. Don’t forget to involve the supporters that are most interested in helping you succeed in this effort. Ask for help in expanding your online presence and tools for interaction

5. Track: Knowing whether social media is helping your organization requires you to evaluate and measure your efforts. This is important to ensure you are being efficient with your time and effective with your efforts. It takes time to get results, but begin looking at metrics such as response rates, number of actions taken by a supporter, number of subscribers/friends, and number of comments/posts. Determine what measurements work best to help meet your goal.

And have fun! Social networking is about creating relationships, sharing interests, and mobilizing action. For development professionals, that’s practically second nature! Enjoy the new frontier…

divider

Like this post? Why not share it?

divider

About the Author

Collins Team

Collins Team

divider

Leave a Reply